What I did — Creative Direction, Art Direction, Graphic Design
What it is — Dating apps are filled with cringe, chaos, and copy-paste pickup lines. Inner Circle wanted none of that. Instead, they aimed to create a campaign that felt curated, sharp, and effortlessly cool—something that wouldn’t just sell dating but an entire identity.
Designing this campaign meant breaking clichés and building a visual language that speaks to creative minds. Instead of forced smiles and generic romance, we crafted a campaign that feels editorial, unexpected, and deeply rooted in self-expression.
At its core, “Designed for Two” plays with contrast—bold typography meets fluid layouts, structured compositions balance organic moments. The identity had to feel curated yet effortless, with imagery that embraces personality, styling that tells a story, and graphics that feel like a magazine spread you’d actually stop to admire.
The challenge? Making connection look aspirational without losing authenticity. Through sharp type choices, dynamic art direction, and a color palette that enhances rather than overpowers, we designed a system where individuality shines—because, at the end of the day, creativity moves in circles, just like the best connections.
Who also did it — Idealization: Dryelle Silva
Creative Copywriting: Lucianna Humaytá
Graphic Design & Post Production: Pepe Rodrigues
Photography: Naira de Mattia
HMU: Giu de Souza
Styling: Not Founded
Models: Sarah Dauer, Amanda Reis, Weslley Baiano
Disclaimer — This project has been through the wringer—what you see here isn’t the version that made it live. It’s the version that made me have a lot of fun. Tweaked, altered, and inevitably strayed from what was approved. We can say that’s the beauty of the process, right?
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